Digital Marketing

Online advertising or digital marketing campaigns offer a quick way to tap into existing traffic networks, get attention, drive website traffic and generate leads. If you are considering an Internet Marketing Campaign, TGI Solutions will help develop the best marketing mix for your budget.

The starting point when considering a digital campaign is to identify your target market and establish the tools that will monitor the success of the initiative. TGI Solutions can help you establish who your ideal customer base is and how best to reach them online. Regardless of the size of your organization or the industry, we can develop a strategy that will provide a measurable return on your investment (ROI).

• Web Design
  At TGI Solutions (TGI), we love the entire process from research to design to functionality. The final product is delivered through a team effort from design, to coding and the development/editing of content with our specialists overseeing the final product. The end result is a product produced by a motivated team of professionals committed to your company’s success.
• Website Development
  Staying ahead of the competition, TGI places a strong emphasis on front-end development and implementing functions on client websites. We also provide a Content Management System (CMS) that is user friendly so that our clients have the ability to edit their own web pages, profiles, products, events and upload photos and videos to best represent your organization. Regular updates of your website will also help improve your ranking on Google and other search engines.

✔ Code overhaul

It may be necessary to overhaul the code of a website to make it more SEO friendly. How extensive this overhaul is depends on the details, but it can range from light cleanup of the existing code to a complete replacement of the code while maintaining the existing design.

✔ Link removal and disavowal

If the link profile analysis reveals a large number of low quality, harmful inbound links, or worse yet, a manual penalty, then it is necessary to remove as many links as possible.

• SEO
  Search Engine Optimization (SEO) involves the generation of quality content that may include Blogs, How-to Videos, Manuals and so forth. The site must be vibrant with new content being posted regularly. Improvements to the site architecture may also be necessary to achieve higher rankings.
  
• PPC Campaign Management
  SEARCH ENGINE MARKETING (SEM)

SEM allows the website owner to buy traffic by purchasing ad space that is billed on a pay per click basis. Google AdWords is by far the most popular paid search platform being used by search marketers, but there are others and all have advantages depending on your geographical market and industry.